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CANELO SIGNS WITH DAZN, BOXING HEADS TO WEB NOT PPV

Canelo Alvarez is now very rich. So rich over the course of the next five years he will make a million per day for one calendar year, in short, 365 million, one million more than Floyd Mayweather’s contract with Showtime.

What’s the catch, well it all, but assures us in the near future that pay-per-view is now dead as the upstart streaming service DAZN, which is getting its boxing content from Eddie Hearn, the head of Matchroom Boxing.

The wave of the future is here as Golden Boy will now put on ten fights per year on DAZN along with Canelo mega-fights.

So what does this mean for the average fan? Well, in short not a ton, instead of paying $75 twice a year for a Canelo bout, you will now pay $10 a month for DAZN, which offers mainly boxing and MMA in Netflix subscription-based service model.

In short reflection in tells me that the generation raised on the internet is here. We are no longer living in old conventions and ideals with HBO throwing in the towel on boxing we now have new players and boxing seems to be moving more and more to streaming since, we’re a niche sport, and streaming services love loyal fanbases.

The beautiful thing about DAZN as well as ESPN+ is the fact that now seemingly any fight you want to see can be watched if it is of a certain caliber. The downside is; fights just are breezing and am I not feeling as thrilled anymore. It could be a bit of burnout, or whatever, but I feel I have a good sense for the average consumer and I feel like I am consuming a lot of entertainment lately, and the thought of more bills I might forget gets slightly frightening, even if it isn’t a ton of money.

For example, my monthly expenditures are as follows

$10 NetFlix

$10 Hulu

$10 MoviePass

$10 Amazon Prime

$10 DAZN

$5 ESPN+

That is $55 dollars a month and which comes out to be $660 a year. Which some might laugh at being an issue, but with only so much time to consume content, eventually entertainment platforms will be cut. ESPN+ and DAZN I have struggled to use often so far, despite enjoying the service.

For example, if I miss a fight, I struggle to find myself rushing on to the app to watch the fight and even worse the DAZN app gives away the duration, foreshadowing when the bout might end.

So, with my petty whining about the app, what does it mean for the sport of boxing when our biggest star is now on an upstart streaming service. I could help catapult the sport to the next level, but it also might push us further into the underground as well.

For Canelo, the fighter, it not only makes sense, but it also laments him as the most influential fighter of his generation as well as sets him as the gold standard for boxing. In my mind, boxing, for the most part, will not be viewed as a televised sport beyond major Showtime bouts or tentpole ESPN cards with Top Rank, though other bouts will exist, it will be more of an afterthought or something flipping channels will see.

As for flipping channels, that brings up another good point. Will cable survive the next ten years and if so, what will it look like? The idea that the biggest star has gone away from television is a major paradigm shift as well as older viewers of boxing having to either catch-up or be forced out of being to watch the sport.

Canelo’s first bout of his five-year deal will be against lesser-known WBA super middleweight champion, Rocky Fielding. Canelo- will be looking to win a world title in his third weight-class as he fights for the first time in New York City, New York at the historic Madison Square Garden. The outcome seems all, but inevitable looking at the investment being made in Canelo, but that is also why they fight the fights.

The success and influence of Canelo Alvarez’s monster deal with DAZN will have lasting impacts on the sport of boxing and is one of the biggest narratives to follow heading into 2019 for the future of boxing.

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Lukie Ketelle

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