The big fight on September 17 between Liam Smith and “Canelo” Alvarez for Smith’s WBO super welterweight world title which will take place at AT&T Stadium in Dallas will see tickets go on sale July 21 at 1PM ET/10AM PT and are priced at $750, $500, $300, $200, $100, $85, $50 and $40 with a total ticket limit of 8 per person. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also will be available for purchase online at www.ticketmaster.com. Additionally, walk up purchases are available at the AT&T Stadium Box Office.

Given the recent tragedy that struck the Dallas Police and Dallas Area Rapid Transit (DART) Officers, Golden Boy Promotions and the Dallas Cowboys have pledged to donate a percentage of proceeds to a charity of the Dallas Police Department and DART’s choosing.

Golden Boy Promotions is holding a press conference today to announce the kick-off of the press tour.